Arizona Office of Tourism sharpens its international focus with Vacaay, reaching new audiences and guaranteed engagement

[ad_1]

The submit Arizona Office of Tourism sharpens its international focus with Vacaay, reaching new audiences and guaranteed engagement appeared first on TD (Travel Daily Media) Travel Daily.

Visit Arizona has partnered with performance-based vacation spot advertising platform, Vacaay, to spotlight the depth and splendour of Arizona by way of an inspirational pictorial journey focusing on smartphone and desktop customers alike.

Vacaay's image-grid format has curated Arizona’s iconic highlights and hidden gems, enlightening audiences with an ‘I didn't know that' second.

Becky Blaine, Deputy Director at Arizona Office of Tourism, stated, “As we continue to look for innovative ways to articulate Arizona's unique selling points, Vacaay’s formula of inspiring and captivating imagery ‘tells a thousand words’. Add to that a geo-targeted audience and industry-leading engagement, and we know where our return is with post-campaign data and retargeting. ROI is more important than ever before”.

The marketing campaign – timed to coincide with the relaunching of international journey from Australia – will encourage Australians and Kiwis with iconic content material from some of the state's unbelievable choices, together with Monument Valley, Sedona, Phoenix and far more. Direct bookings are enabled by way of a partnership with Adventure World in Sydney, which gives bespoke holidays to Arizona.

Destination Marketing Organisations (DMO) have had lots of time to rethink their methods and tackle new mediums that ship exact reduce by way of, consumer engagement and accountability that conventional media hasn’t supplied earlier than. COVID has allowed DMO’s to strategize and focus on efficiencies and innovation, giving them extra management over visitation targets.

Vacaay is the world's fastest-growing leisure journey multi-media platform that has carved out a new class of inspiration journey media. Users create their very own pictorial itineraries and share their dream holidays with mates. Direct bookings are facilitated by way of key commerce partnerships and associates.

The submit Arizona Office of Tourism sharpens its international focus with Vacaay, reaching new audiences and guaranteed engagement appeared first on Travel Daily.

[ad_2]

Source link